Uber Ready

Last week while in Ottawa, I finally discovered the ride-share sensation that swept across North America a few years ago—otherwise known as Uber.

Before embarking on my journey to the nation’s capitol, I downloaded the Uber app, and eagerly awaited the first chance I would have to try this somewhat new and exciting piece of technology. I’m normally known as a bit of a laggard in technology, and my excitement in just discovering Uber was great amusement to my friends and colleagues.

The moment finally arrived when my next meeting was on the other side of town, and we were able to summon our Uber! We watched in fascination as our car came toward us on the screen of my smartphone. We made it to our destination without incident, and I was able to pay, tip, and rate our driver in a way that seemed far too easy.

Some praise Uber because it’s cheaper, but I found it only marginally less expensive than a conventional taxi. What I loved about it was the user-friendly aspect. I didn’t need to call a cab, or search for a cab stand, or fumble with my wallet to pay at the end of the trip. In a couple of clicks, I was picked up, dropped off, and on to the next thing.

It made me think that good workplace representation also needs to embody ease of use as one of its centrepieces. When workers need their union, there should be no barriers in place.

All too often we encounter situations in society where we’re reminded of the limitations—“Sorry, we’re not able to do this or that because of this.” Instead, organizations thrive that are solution-focussed and attuned to the needs of their members. Unions are no different.

Unions are doomed if they allow red tape or other blocks to get in the way of effective member service. The experience of being a union member needs to be user-friendly—whether a member needs assistance looking up something in their collective agreement, accessing their health and welfare benefits or retirement plans, or utilizing training.

I’m pleased to say that CLAC has come a long way in becoming more accessible—more Uber ready. Our online website for members, MyCLAC.ca, has made the once cumbersome chore of understanding some of the many benefits of representation as simple as a couple of clicks.

While we aren’t perfect, we are always looking for ways to be one step ahead in our member service. That means service that is simple, timely, and easy to understand. Let us know how we can do better!