Career Guidance Needs Counselling
/ Author: Rachel Debling
/ Categories: Guide magazine /
1573 Rate this article:

Career Guidance Needs Counselling

The labour market is rapidly changing. Is the next generation looking to where future job growth will be?

With new technologies entering the market every day—and COVID creating disruption in the economy—the labour market is changing rapidly.

More and more Canadians will be forced to look for new careers. What they’ll find is that jobs they couldn’t have even dreamed about 10 years ago will be in top demand. 

But it seems that high school students aren’t aware of where the opportunities are. A recent Organisation for Economic Co-operation and Development (OECD) study of grade 10 students in 41 countries shows that in the past two decades, more students believe they will pursue careers in an increasingly narrow number of jobs—many of which have limited opportunities. 

The study asked, what job do you expect to be doing at age 30? Of students in Canada in 2018, 58 percent said one of 10 careers, up from 52 percent in 2000. 

“A large number of students set high ambitions for themselves from a young age; these students aim to enter somewhat inaccessible occupations,” say the study’s authors. “The top five occupations in both Canada and the United States include occupations such as doctors and lawyers, while many highly accessible professions in similar fields are farther down the list.” 

Many of the desired jobs require high levels of education and have limited numbers of positions. They are also very traditional and don’t include new and emerging fields or in-demand jobs, which seems to show a lack of knowledge of the rapidly changing labour market. 

For example, in Canada, nurse aides/patient service associate jobs are expected to be #6 in terms of growth, but were #33 in terms of student preference. User support technicians/information systems testing technicians were only #158 in terms of preference, but were #56 in terms of projected growth. On the flip side, aircraft mechanic/inspector/ or railway worker was #15 in terms of preference, but #242 in terms of projected growth. 

In Canada, 36 percent of the jobs cited by girls and 39 percent of the jobs cited by boys are at risk of automation in the next 15 years. 

The good news is that Canadian students are more realistic about the levels of education needed for professional/managerial roles than the OECD average, with just 6 percent believing they can enter these types of roles without postsecondary education, compared to the OECD average of 20 percent. 

It’s clear from this study that parents, teachers, guidance counsellors, and others have a lot of room to improve when it comes to offering career guidance. To set children up for success, they’ll need to think outside of traditional career boxes and promote emerging positions that will be vital to grow the economy and care for citizens.

Source: OECD  

Top 10 Careers Cited 


1. Doctor 

2. Teacher 

3. Business manager 

4. Lawyer 

5. Nurse/midwife 

6. Psychologist 

7. Designer 

8. Veterinarian 

9. Police officer 

10. Architect


1. Engineer 

2. Business manager 

3. Doctor 

4. ICT professional 

5. Sportsperson 

6. Teacher 

7. Police officer 

8. Auto mechanic 

9. Lawyer 

10. Architect  

Previous Article Entitled to Respect
Next Article We Can Help