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Saturday, October 8, 2022

Bringing CLAC Construction to the Masses

To raise awareness of CLAC in Ontario’s construction industry, an ambitious and far-reaching digital media campaign was launched in early 2022.

Comprised of advertisements on social media, YouTube, Spotify and other podcasts, and other digital outlets, the result was a resounding success, with over five million impressions over the course of only a few months. The response was so overwhelming, in fact, that the campaign is being replicated in Alberta, British Columbia, Manitoba, and Saskatchewan!

This is just one of the many ways that CLAC is increasing its visibility around the country—and the farther our reach, the greater the impact we can have in the construction sector and beyond.